Expertise

Marketing

Creating and implementing strategies to better position a company for market penetration and increased profitability
Driving the overall message and company brand to maximize mindshare
Developing and implementing strategic sales and marketing programs designed to drive the overall growth of an organization
Defining market position and product marketing mix – the Four P's: Product, Price, Place and Promotion
Identifying and researching opportunities for new offerings
Articulating how products will impact the market
Collaborating with operations, sales, vendors and product groups to develop innovative marketing campaigns
Creating marketing campaigns that raise market awareness maximizing their impact through all available channels
Capitalizing on an Internet strategy
Managing the creative process to ensure consistency of message
Championing the customer / market perspective
Implementing corporate co-marketing partnerships
Hiring and directing support agencies, advertising, publicity and graphic
Providing direction for marketing research and customer service and retention efforts
Working closely with sales to ensure effectiveness of lead generation programs, consistent message, customer satisfaction and brand loyalty
Developing and implementing sales strategies and plans
Building and growing the account base